



WMKG-TV brings the shoreline, stories, and spirit of West Michigan into your living room — 24 hours a day.
Over-the-air across the West Michigan lakeshore.
Community news, classic films, and original series.
Serving Muskegon and the lakeshore since 1968.
Brought to life in 5-minute documentaries. Original productions from the WMKG studios, streaming free on our YouTube channel.

The lumber barons who built West Michigan.

Legends from Michigan's most haunted lighthouse.

Shipwrecks resting beneath Lake Michigan's waves.

Odawa and Anishinaabe life along the lakeshore.

When passenger liners ruled the Great Lakes.

WMKG-TV signed on the air in 1968 as an independent UHF station serving Muskegon, Grand Haven, and the surrounding West Michigan lakeshore communities. From a small studio just off Airline Road in Norton Shores, WMKG began with a simple mission — to reflect the people, industries, and landscapes of the Great Lakes region back to the neighbors who lived them.
Through the decades, TV31 grew from broadcasting classic movies and local high school sports into a full-service community channel. The station navigated the analog-to-digital transition in the mid-2000s and today broadcasts in high definition on Digital Channel 31, reaching viewers across Muskegon, Ottawa, Oceana, and Newaygo counties.
Today, WMKG remains proudly locally owned and independent — one of the last community-focused broadcasters in the state. Our original documentary series, Fascinating Untold Michigan Stories, has become a signature production, preserving lakeshore heritage for a new generation of viewers.
WMKG-TV · Channel 31
4237 Airline Road
Norton Shores, MI 49444
For programming inquiries, community announcements, and advertising partnerships, drop us a line — we'd love to hear from you.
info@tv31.com